C. Sources of personal data
1. Information you provide to us.
We may collect personal data that you provide directly to us, including when you:
- Create an account
- Register for a service
- Subscribe to a mailing list
- Join a rewards program
- Enter into a contest, sweepstakes, or other promotion/offer
- Request a rebate
- Order a product
- Comment on a social media post
- Fill out a hardcopy form
- Contact us for any reason
2. Information gathered automatically.
When you visit the Site, we may automatically collect information directly from you or your devices, or through our third-party analytics providers, including information about your browsing activities and how you interact with our communications and other parts of our Site.
We (and third parties acting on our behalf) may collect this information directly from your browser interacting with our Site. We may also collect it through cookies and similar technologies, which typically work by placing a small file (like a text file or graphic) on your browser, and the file is used to identify your device and to collect information. As another example, we may capture how you use and interact with our Site using technologies such as session replay to improve and troubleshoot our services. In this privacy statement, we use the term “cookies” in general to refer to these technologies. Cookies are typically assigned to one of four categories, depending on their function and intended purpose:
- Strictly Necessary Cookies: These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Of course, you may use our Site without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Site.
- Analytics Cookies: Analytical Cookies will help us to analyze your use of and improve the performance of our Site. For example, our promotional communications may include these cookies to measure performance and deliver more relevant offers/content based on preferences. If you do not allow these cookies we will not know when you have visited our Site, and will not be able to monitor its performance.
- Functional Cookies: These cookies enable the Site to provide enhanced functionality and personalization, including the services you asked for. They may be set by us or by third party providers whose services we have added to our pages. The information collected is not used to track your browsing activities on non-affiliated websites. If you do not allow these cookies then some or all of these services may not function properly.
- Targeting Cookies: We and our partners will use this information to better tailor our content and advertisements to you and your interests, including to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. Third parties may collect this information over time and combine it with information collected on different websites and online services across your devices. When you visit another website of an Advertisement Network, customized pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Site. Some of the analytics services we use are listed below. For information about how those services collect and process data, click on the accompanying links. Please note that we are not responsible for the privacy practices of these third parties, or the content provided in their privacy statements.
Some of the analytics services we use are listed below. For information about how those services collect and process data, click on the accompanying links. Please note that we are not responsible for the privacy practices of these third parties, or the content provided in their privacy statements.
We participate in the Adobe Marketing Cloud Device Co-op to better understand how you use our websites and apps across your devices, and to deliver tailored advertising and marketing. Visit https://cross-device-privacy.adobe.com to learn more about the Adobe Marketing Cloud Device Co-op and to manage your choices relating to this linking of devices.
3. Information from social media.
We may collect information when you interact with us through social media, including through the use of cookies. And if you link our Site with a social media account, then we may collect certain information related to that account. You may have the ability to control what information is shared from your linked social-media account by adjusting the privacy settings for that account.
We also use a third-party social-listening platform that compiles publicly accessible content on the internet in order to create aggregate reports that allow us to better understand our brand categories and more effectively market our products. This publicly accessible content may include personal data, such as your name or username in connection with a social media profile. To the extent we obtain any such information, we will maintain it in accordance with this privacy statement and use it only for the purposes described in this privacy statement.
4. Information from third parties and other sources.
We may collect information about you from other sources such as our affiliates, public and third-party databases, and other third parties such as data brokers and advertising networks. For example, if you elect to participate in analytics, communications, or marketing programs, including those offered or run by third parties, we may enhance your information by obtaining or merging that information with technical, cookie, or other data we collect or that we receive from third parties.